Description
Has capitalism turned into a monster concerned only with making the rich richer, harboring no regard for the common peoples' well being and the health of our planet's environment? What are the alternatives? According to this book, by Haque (Director of the Havas Media Lab), capitalism is still the lesser of all evils. Haque makes the case that our past and current approach to capitalism is no longer applicable to our societies and environment, but that a new capitalist ideology must be exercised in order for our economic system to flourish again. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
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Welcome to the worst decade since the Great Depression. Trillions of dollars of financial assets and shareholder value destroyed; worldwide GDP stalled; new jobs vanishingly scarce. But this isn’t just a severe recession. It’s evidence that our economic institutions are obsolete—a set of ideas inherited from the industrial age that no longer work for business, people, society, or the future.In The New Capitalist Manifesto, economic strategist Umair Haque argues that business as usual has outgrown the old paradigm of short-term growth, competition at all costs, adversarial strategy, and pushing costs onto future generations. These outworn assumptions are good for creating only “thin” value—gains that are largely illusory and produce diminishing returns every year. For “thick” value—enduring, meaningful, sustainable advantage that deeply benefits the larger society—Haque details five new cornerstones of prosperity in the twenty-first century:•Loss advantage: From value chains to value cycles•Responsiveness: From value propositions to value conversations•Resilience: From strategy to philosophy•Creativity: From protecting a marketplace to completing a marketplace•Difference: From goods to bettersThe New Capitalist Manifesto makes a passionate, razor-sharp economic case that these methods will produce a more enduring prosperity for business as well as society.
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