Offers practical advice on writing a book, printing and promoting it, setting prices, advertising, and arranging distribution.
Be unfazed by Poynter's tone he's a stranger to humility (an attribute of no value to a marketer). Although weak on the history of the book, the Manual provides a strong, concise account of editing, manufacture, various registrations, copyright, publicity (especially), promotion, negotiations with the big house that takes note of the self-published gem. An ideal text to introduce the beginning bookseller, librarian, publisher or curious reader to the basics of commercial or self-publishing. Annotation c. Book News, Inc., Portland, OR (booknews.com)