Neal Asbury argues that moving away from intransigent political ideologies and toward a world driven by international commerce allows us to address and in fact solve economic instability, the destruction of the environment, crushing poverty, and crippling corruption all over the planet.
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Free enterprise and entrepreneurialism can be the driving force in creating a better world. Through his experience as a global entrepreneur, Neal Asbury has created a set of solutions to many of the world's problems that use entrepreneurialism and the American spirit to reach out into the unknown to generate a new kind of business transaction and interaction. Asbury calls this kind of bold and unprecedented way of conducting business "Conscientious Equity." Conscientious because it is the right thing to do, and equity because we all have ownership in doing the right thing.In Conscientious Equity, Asbury argues that moving away from intransigent political ideologies and toward a world driven by international commerce allows us to address and in fact solve economic instability, the destruction of the environment, crushing poverty, and crippling corruption all over the planet. Asbury has been working as an international entrepreneur for nearly three decades, and he knows, perhaps better than anyone alive, how much of a boon the principles of Conscientious Equity could be to both America and all citizens of the world.The core notion of Conscientious Equity is indeed a big idea whose time has come. The narrative introduces you to the people its philosophy will benefit the most---from Bong, a Filipino farmer whose corrupt government keeps him from earning a decent living, to E.T., a Vietnam vet who no longer lives in America yet still finds a way to serve the country he loves. Asbury's perspective is not an academic or journalistic one-it is the perspective of someone who intimately knows the world of which he writes.Conscientious Equity presents a new paradigm for conducting business around the globe---and in so doing completely changes the conversation about the world's future.
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