Critically examines the influence of Google, profiling company founders Larry Page and Sergey Brin while offering insight into their lucrative business processes and assessing the internal and external threats that may inhibit the company's prospects.
"The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen."-San Francisco Chronicle Just eleven years old, Google has profoundly transformed the way we live and work-we've all been Googled. Esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large. This book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with industry legends, including Google founders Larry Page and Sergey Brin, Marc Andreessen, and media guru "Coach" Bill Campbell. Auletta's unmatched analysis, vivid details, and rich anecdotes illuminate how the Google wave grew, how it threatens to drown media institutions, and where it's taking us next.