Description
Stanley, author of Selling to the Affluent and Marketing to the Affluent , offers product and service providers a method for reaching the affluent through their affinity groups and using that association to increase sales, billable hours, and client base. With numerous case examples. Annotation copyright Book News, Inc. Portland, Or.
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The top 1 percent of households in America account for nearly 40 percent of the wealth. This same affluent market is growing seven times faster than the household population in this country Thomas J. Stanley - author of Selling to the Affluent and Marketing to the Affluent - shows that, dollar for dollar, the most productive way to penetrate the affluent market is to network with its members, their advisors, and key members of their important affinity groups.
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