Description
Combined coverage of traditional and modern microeconomic topics makes this text/CD-ROM package appropriate for a variety of managerial economics classrooms. For this fifth edition, Baye (business economics and public policy, Indiana University) includes new problems, updated data, and new examples that drive home the global nature of the modern economic landscape. A new case, on the use of managerial economics in shaping strategy at Time Warner, can be used as a capstone case for the course or to supplement individual chapters. The companion CD-ROM now contains PowerPoint presentations, data for the Time Warner case, and 10 additional cases. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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Baye’s Managerial Economics and Business Strategy has become the best-selling managerial economics textbook. It was the first textbook to blend tools from intermediate microeconomics, game theory, and industrial organization for a managerial economics text. Baye is known for its balanced coverage of traditional and modern topics, and the Fifth Edition continues to offer the diverse managerial economics marketplace a flexible and up-to-date textbook. Baye offers coverage of both the basic concepts of managerial economics as well as frontier research in his chapter on advanced topics. The Fifth Edition also offers a detailed, real-world case study that explains how book theory translates into action in the business world. And the Data CD that comes with each book also contains eight “mini cases” that cover such high-profile businesses as Microsoft, Visa, and Staples.
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