Analyzes all aspects of the struggle for dominance in the telecommunications industry, for executives, managers, technical staff, and marketers in the industry. Discusses the impact of the Telecommunications Act on all players, computing's merger with communications, major new communications markets and opportunities, and ways of attracting customers. Annotation c. by Book News, Inc., Portland, Or.
The Telecommunications Act of 1996 has put the entire $750 billion industry up for grabs, and this book tells providers how to make sure they get their share. Written by leading industry strategists, it analyzes the impact of the Act on all providers in the market, focusing on the moves that need to be made to stay on top of jet-paced technological changes, shifts in competition, and changing customer needs and expectations. with a wide-ranging scope that takes in all the factors affecting the industry now and in the future, the authors provide both management and technical staff the tools they need to win in this epic struggle.