In an effort to inform consumers of public opinion polls, Asher (professor emeritus, political scien...
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In an effort to inform consumers of public opinion polls, Asher (professor emeritus, political science, Ohio State University) surveys issues related to polls, covering everything from the function of polls in a democracy to methodological aspects of survey research. Nonattitudes, the role of the media, and polls in elections all receive due treatment. New to this sixth edition is expanded coverage of Internet polling, enhanced discussion of sampling, and updated examples on topics such as education, taxes, and gay rights. Chapter exercises are also new. The book is for students taking courses in American politics or journalism, and for general readers. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
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