Marketing Research: An Applied Orientation
Books / Hardcover
Books › Business & Economics › Marketing › General
ISBN: 0130830445 / Publisher: Pearson Education, March 1999
A textbook for a graduate or undergraduate course in marketing research or data analysis. Discusses...
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A textbook for a graduate or undergraduate course in marketing research or data analysis. Discusses all the commonly used univeriate and multivariate data analysis techniques. Strengthens the emphasis of the 1993 and 1996 editions that researchers are becoming more involved in decision makers and managers becoming more involved with research. Explains the principles and illustrates them with real managerial situations to enable readers to appreciate the decision making contexts in which research in conducted. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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