Icons of the American Marketplace: Consumer Brand Excellence

Icons of the American Marketplace: Consumer Brand Excellence

Books / Hardcover

BooksBusiness & EconomicsReference

ISBN: 0307383458 / Publisher: Crown Business, July 2007

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From Ace Hardware to Ziploc, the products and logos featured in this lavishly illustrated, story-filled reference have captured the hearts and minds of American consumers. Each brand began with a spark of genius: Earle Dickinson invented the Band-Aid for his accident-prone wife, Josephine. Hector Boiardi's pasta sauce was so good that patrons of his restaurant asked for extra helpings to take home, and Chef Boyardee was born. This is a compulsively readable history of American brand icons.See the official Web site for this book at www.AmericanBenchmarkPress.com Read More
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Used - Very Good With Dust Jacket

Very Good condition. Good dust jacket. With remainder mark.

$16.86

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