Description
In football, the red zone is the last 20 yards on the way to a touchdown. In business, red zones are...
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In football, the red zone is the last 20 yards on the way to a touchdown. In business, red zones are those critical times when companies face opportunities for great gain or loss. Holland, chairman and CEO of a consulting firm, explains how to navigate business red zones such as mergers, acquisitions, and implementation of new technologies. He describes different kinds of business conditions that put a company in a red zone and describes underlying principles that can be applied to any red zone condition. He presents specific game plans for major red zones including changing competitive strategy, reengineering work processes, and changing culture. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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