Customer-centered Growth: Five Proven Strategies For Building Competitive Advantage
Books / Paperback
Books › Business & Economics › General
ISBN: 0201154935 / Publisher: Basic Books, March 1997
Explains how businesses can use a customer-oriented approach that can enhance profits and corporate success, discussing five effective strategies and fifteen assessment and planning tools
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In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets of how today's successful companies are achieving explosive growth. Drawing on dozens of case studies of every kind of enterprise, Whiteley and Hessan define five proven strategies that you can use to grow—even under the most adverse business conditions.
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