The Agenda: What Every Business Must Do to Dominate the Decade
Books / Paperback
Books › Business & Economics › Management
ISBN: 1400047730 / Publisher: Crown Business, April 2003
The co-author of Reegineering the Corporation offers nine principles that every decision-maker must know, from the imperative to redefine a company in customer terms and the value of measuring performance where it really matters to ways of institutionalizing the ability to adapt and change. Reprint.
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New rules for the new game:the ideas that every business needs to win in the customer economyIn The Agenda, Michael Hammer shows companies how to prosper in today’s world of slow growth, fierce competition, and enormously powerful customers. The winners in this extraordinarily difficult environment—companies like IBM, Duke Power, Progressive Insurance, and GE—succeed through superior operations. Their costs are lower and their quality higher than their competitors’; they get new products to market faster and they provide better customer service. How do they do it? Through near-fanatical attention to the basics of business, and by managing these basics in new and creative ways.The Agenda teaches the ideas and techniques that any company—large or small, service firm or manufacturer—can use to out-execute and out-innovate its competitors. Businesses that follow these principles will grow by taking market share away from those that do not. While others decline, your company can thrive. The Agenda will show you how.
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