This guide describes how to use search engines effectively to promote a website. Kent explains how to achieve high rankings, the basics, building sites that will be included by search systems, adding them to indexes and directories, and advertising. Knowledge of creating and working with web pages, as well as HTML, is assumed. Kent is the author of several books about the internet and an e-commerce consultant who specializes in search engine optimization. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines.Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you canGain greater visibility for your siteAdvance your position in the rankingsAvoid techniques that cause search engines to bump your site to the end of the listMake pay-per-click advertising pay offIn addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. Search Engine Optimization For Dummies, 2nd Edition shows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help youBecome familiar with search engines and search directories and find out which keywords workBuild your site with techniques that search engines like and avoid the ones they don’tRegister your site with the top search systems and get it listed in directoriesFind out why links are important and see how to get other sites to link to yoursWork with Google AdWords and Yahoo! Search, and explore the best and most economical ways to use pay-per-click advertisingDiscover the common mistakes that make Web sites invisible to search enginesThere’s even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don’t have to type them, plus a bonus chapter to help you power up your skills. Search Engine Optimization For Dummies, 2nd Edition has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!