Description
Grant (management, Georgetown University) equips managers and students of management with the core concepts, frameworks, and techniques of strategic management. Coverage progresses from tools of strategy analysis to corporate strategy. This fifth edition has been revised to reflect recent work in the areas of resources and capabilities, industry evolution, and global strategy within the multinational company. This edition reconsiders the shareholder value mode, offering more coverage of values and corporate social responsibility. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
Read More
The new edition of this popular casebook considers current business theory in the context of real business situations. Specially-written cases illuminate key concepts and techniques in strategic management. Focuses on well-known companies from North America, Europe and Asia. New case on Eni S.p.A. and the World oil and gas industry. Updated cases include Laura Ashley Holdings PLC, DaimlerChrysler, the U.S. airline industry, Harley Davidson Inc., Wal-mart, Eurodisney, and the Virgin Group. Designed to accompany the best-selling text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2004). Additional support is available at www.blackwellpublishing.com/grant. The website features Teaching Notes to accompany the case studies and a selection of downloadable cases.
Read Less