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The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference
Type: Books
ISBN: 0316346624
Publisher: Back Bay Books
Published: January 2002
Binding / Media: Paperback

The Tipping Point: How Little Things Can Make a Big Difference

By Gladwell, Malcolm
Price Starting at: $3.95

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The Tipping Point is that magic moment when an idea, trend, or social behavior cresses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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